The assignment is to develop an advertising strategy for a franchise Coursework

The assignment is to develop an advertising strategy for a franchise of your choosing - Coursework Example The company is defined by its unlimited milestones in the world of innovation and customer service. The marketing strategies of this franchise are dependent on customer satisfaction, environmental sustainability, and the utter need to expand beyond the current dimensions. Therefore, a diverse and cumulative marketing strategy is necessary to ensure that the franchise expands. The marketing strategies will involve finding the customers, maintaining their brands, networking, and selling of the product to the market. The Intercontinental Hotels Group is mainly concerned with customer satisfaction in order to oversee the final revenues of the franchise. The group should maintain the customer loyalty. This may be done through the provision of the best services to the customers to win their trust. The specific needs of the customer are taken into consideration. The customer is the basis of any business transaction. The staff at the franchise ensures that customer satisfaction is a necessit y. The mission of the franchise is to ensure that the customer gets an excellent service. All the other protocols of the franchise ensure that this mission is set to ensure that the customer loyalty is retained. The customer complaints are dealt with amicably and efficiently. Part of the marketing strategy is the introduction of the wireless network in the hotel rooms. This tends to give the customer a unique undertaking compared to the other competing hotels. All this improves the customer satisfaction and thus making the revenues increase eventually. Advertising techniques are also necessary for the marketing of this franchise. The company is widespread all over the world, and thus the large market stretch the hotel must serve. The provision of the best advertisement techniques deems the group successful in the management and customer service. The hotel provides five star services to its customers to try outdo other competitors in the same market. The best technique of advertising is the online advertising. The hotel provided the enigmatic service of online booking of rooms. The potential customers identify with the networking form of marketing. Currently, many people can access the social media through sites such as twitter, Facebook, and other sites. The ability of the group to prioritize the use of these services is a bold step in ensuring the culmination of the standards of advertisement in the marketing sector. Therefore, their marketing structure should ensure that customer appeal is portrayed. The group has been on the forefront of technology in the super positioning of better online technology measures in the franchise. The hotels have secured and simplified the private and public clouding network. This has the advantage of ensuring the provision of a favorable virtual network all over its hotels, including the resources in the software-defined networks. This has provided the cloud security and thus ensuring for the efficient communication to ensure a unified consumer satisfaction (Ferrell & Hartline, 2011). The customers can also access the services the hotels provide using the online means without being conned. Customer confidence is boosted since they can migrate around the private, public or hybrid cloud environments easily. Videos are posted online, and the customers can watch and make choices on the best services they want. Therefore, a larger target market is reached via the

Why Most Changes Fail Assignment Example | Topics and Well Written Essays - 750 words

Why Most Changes Fail - Assignment Example Failure rate remains high because a huge gap prevails between knowing the subject and transferring that knowledge into action. Rick highlights four mistakes that are responsible for these failures. Firstly, knowledge itself cannot lead to support or commitment from the participants. The focus needs to be on how to bring people's commitment on the change process. Secondly, employee engagement is not granted due importance in the right context. The point is that changes are thrust upon people without giving any space to them to influence the very basic idea of change or participate in the plan process. The Gallup's findings are worth contemplating in this context when they say that there is a great disparity with regard to employee engagement between an average and any world-class organization. Its cost has been estimated over $300 billion in terms of lost productivity in the US itself. Thirdly, Fear of change itself prevents employees to participate in change process with dedication b ecause they view the change process as a threat to their existence in the organization. Moreover, fearful employees cannot focus whole heartedly in the change process. Finally, trust is a crucial element while implementing any change process in the organization. That is to say that the leader needs to develop trust in employees while embarking on any change process, if the organization wants to ensure that the change process goes through successfully. ... Apple's retail store management is a classic case of creating employee engagement. The retail stores are founded on the basic tenet – engaged employees create engaged customers (Customer Experience Matters). For creating employee engagement, the Apple has employed 20-year young adults who love Apple products by heart. These young employees are paid above minimum wage with all other fringe benefits including 401K contributions. Even they are offered employee stock options to buy company stocks. Employee engagements in Apple products help create customers engagement in Apple products resulting into a burgeoning sale of all Apple products. It is a fact that Apple stores bring in more money per square foot than any other retailer in the US. While developing employee engagement, organizations cannot rest on old laurels but needs continuous focus based on the current feedbacks. Employee engagement is crucial for overall success of change management process; however, the most crucial part is how to achieve employee engagement that only a few world-class organizations can achieve consistently? It is true that change management process evokes an unknown fear among employees; however, it is equally true that people resist change and this resistance is also due to inertia as a natural tendency. Every change needs conscious action and natural inertia opposes that. Mechanical living means the process that is devoid of conscious efforts. In organizations, usually, a major part of routine daily activities are mechanical in nature that does not require a conscious effort on part of the employees. Changes process forces them to be alive, alert and agile all the time. This is a conflicting situation between natural inertia and need to