Comments and questions from classmates on USTA case study questions Assignment

Comments and questions from classmates on USTA case study questions - Assignment Example I build a six step research question in trying to elucidate how USTA approached its management dilemma question to enable the organization come up with a long lasting management decision. Step 2 was to clarify how USTA aimed at expanding itself by persuading more people with divers civilization, masculinity/gender and wealth level to enable the organization acquire vivacious information towards the diversifying multicultural population (Johnson & Clark, 2006). USTA required essential data by involving diverse demographical information to enable the organization design a measurement question of what the household income for male and female who played tennis was in the last 12 months. Thank you for your concern. I used intuition to replace perception as the two words are tantamount, but I came to realize that â€Å"perception† work best than â€Å"intuition†. Thank you for clarification. Your research question hierarchy is impressive. The research USTA undertook was to enable it expand by reaching a more diversified populace hence changing the existed elitist typecast. Therefore, do you support this type of research to be adopted as a universal way of conducting business research? Evidently, nominal data cannot be tabulated in a mathematical way. I would like to pinpoint that USTA used a large sample size, which led to a greater depiction of the population and reduced standard error but at a greater cost. Moreover, the closed questionnaire structure was intentionally meant to reduce inconsistency in the results, and this enabled the company to obtain a less scattered data (Anderson & Whitcomb,  2001). Thanks for your participation. However, I am still not contented with your choice of the measurement scale. From the USTA case study, predominant parameters included social stratification, demographic assessment and people’s participation in tennis. Axiomatically, these factors can best be ascertained by use of nominal scale since the cardinal